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Publications
December 2023
Three questions to ask while evaluating your retail media investment and why the answer should always include testing
Publications
December 2023
This Year Next Year: 2023 Global End-of-Year Advertising Forecast
#This Year Next Year
POV’s
Publications
July 2023
The 2023 Programmatic Audio Report from GroupM & IAB Europe
Publications
June 2023
This Year Next Year: 2023 Global Mid-Year Forecast
#This Year Next Year
POV’s
May 2023
GroupM Analysis: Luxury Advertisers See Optimism in 2023
#luxury
POV’s
May 2023
GroupM Analysis: CPG Ad Spend Remains Steady Despite Pandemic-Related Headwinds
#CPG
POV’s
May 2023
GroupM and PubMatic: A new era of CTV and video buying
Publications
May 2023
Addressable Advantage: Driving Business Growth with Addressable TV
#Addressable Television
POV’s
April 2023
Simplification, responsibility, automation: GroupM’s approach to a changing market
Publications
April 2023
Sporting Nation in the Making: India Sports Sponsorship Report 2023
#India
POV’s
March 2023
Josh Krichefski’s “People First” Agenda
Case Studies
March 2023
GroupM Nexus Achieves 75% Uplift in Audience Engagement for Cancer Research UK
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