One Africa Team across Sub-Saharan Africa to grow your business.


GroupM Academy: training young talents across the region to nurture future media and marketing leaders.
• Extending our LIVE PANEL proprietary research to extract relevant local insights and cultural nuances.
• Leveraging Groupm global investments in technology and automation to deliver better results.

Client Service

Client Services

We are focused to deliver consistent quality, simple structure across a complex and diverse geography and business results. Premium client service is our primary duty.

Media Strategy

Media Strategy

We have a deep understanding of audiences through LIVE Panel for end-to-end media planning and channel optimization. Local market insights and cultural nuances inform the regional strategy.

Media Investment Coordination

Media Investment

Through modern investment services – guided by brand safety, leading privacy principles, and premium relationships – we coordinate and manage our clients’ investments in every media channel across a wide region to put money against goals that move the business forward.

Governance & Compliance

Data Science

We keep laser focus on accountability of all our Agency on the ground and keep control through our finance and reporting teams at Hub level.


GroupM PAIA Manual_January 2022.docx

PAIA Manual South Africa – Prepared in accordance with Section 51 of the Promotion of Access to Information Act, Number 2 of 2000 (the “Act”) and the Protection of Personal Information Act, Act No 4 of 20131 (“PoPI”). For any questions regarding this document please reach out to [email protected].

Data & Technology

Technology Development

We use our scale to provide tested and effective products for clients and create a unified technology and data approach that helps brands deliver the future of media today.

Our Clients

We work on a variety of high-end clients including The Coca-Cola Company, Colgate, Total, Telkom, P&G, FORD, Kenya Commercial Bank, KFC, Adidas, and Huawei.

Our Locations & Leadership

GroupM Sub-Saharan Africa CEO
[email protected]

30+ years in the marketing&communication industry, Federico has worked in Creative, Digital, and Media Networks in his home country, Italy, and at the international level. Within WPP he has led Maxus Italy and the EMEA expansion of the Network with a Client leadership role on Fiat Chrysler. Joined Groupm as South Africa CEO in 2018 and now leads the Steering Committee at Sub-Saharan Africa level. Passionate about people and cultures, Federico fosters collaboration, openness, transparency, and entrepreneurship.

GroupM Sub-Saharan Africa CFO
[email protected]

Senior finance management professional with 15+ years of experience, Derek leads a large team in a broad range of operations, finance and auditing activities. He is a member of SA EXCO, providing strategic guidance to the leadership team.

GroupM East and Central Africa CFO & Commercial Lead
[email protected]

15+ years experience as a Financial professional with broad exposure in all aspects of accounting, auditing, financial management, and team management. A finance, commercial, and business support leader with experience in different geographies. Currently responsible for overall finance/commercial function of GroupM, Mediacom, Mindshare, and Wavemaker.

GroupM Nigeria CEO

A former MD/CEO of Guinness Nigeria Plc Seni has over 30 years of sound private sector experience garnered at the highest levels working with multinationals such as: John Holt Plc, Coca-Cola International, and Diageo Plc in different countries within and outside Africa. He is currently Chairman/Group CEO of First Primus Limited and GroupM CEO, leading the development of our Media Agency networks – Mediacom, Mindshare, Wavemaker – in the Nigeria market.

Mediacom South Africa CEO

Multimarket experience, within WPP for 14 years. Believe in the power of people-first philosophy and embracing change with execution excellence. Ashish gained extensive and in-depth experience in regions and countries such as India, China, APAC, and South Africa, working with global, leading blue-chip companies. Digital transformation has always been at the heart of everything he does because he prides himself on being ahead of the curve. This mindset has enabled Ashish to develop the unique skills of building advanced capabilities and innovative products within agencies and with clients.

GroupM & Mediacom MD, East and Central Africa
[email protected]

9 years within WPP-Scangroup with deep and wide experience across East African markets. Serah brings a deep love for communication and data, for using insights to develop solutions that build brands and help businesses unlock growth. Passionate about coaching, impacting people, and building excellent teams, beyond just teams that deliver, to teams that love working together.

Mediacom Nigeria MD

19 years’ experience in Marketing Communications and Media Management across the Nigerian market spanning every major category including FMCGs (Cadbury, GSK, P&G), Financial sector (CBN, GTBank, Access Bank), Airlines (Emirates), Alcoholic Beverage (Heineken, Guinness, Gulder, Star) & Non-Alcoholic Beverage (Pepsi, 7up), Telcos (Econet, MTN) and Oil & Gas (Mobil, Total, Shell) amongst others.

Mindshare, South Africa CEO

Global client leadership roles in Mindshare Worldwide based out of London and Malaysia before joining the South African EXCO. Zia is a decisive individual with an eye for detail and a will to succeed, a quick thinker who enjoys challenges. Experienced at managing client / agency relationships; staff management and complex matrix environments. Strong experience in coordination across multiple markets and WPP agency teams to benefit a common client working objective at a global CEO organization level.

Wavemaker, South Africa CEO

Experienced Management Consultant. Skilled in Strategic Development, Communication Strategy, Integrated Strategy Development, Digital Strategy, Business management, team development and leadership. Henley Business School Alumni, with over 20 year experience in the media industry as well as a strong background in finance and business operations. 8 years with Wavemaker having joined in 2014 as Business Unit Head and progressed to CSO then Managing Director before taking up her current role as Wavemaker CEO.