This Week Next Week, Ep. 15: Monkey Measurements
- POV’s
- April 1, 2022
- GroupM Business Intelligence
Kate and Brian talk about the proposed Nielsen sale and why everyone should expect to pay more for better research. Kate quizzes Brian on the latest Y Combinator class as a preview of advertisers to come, and Brian interviews Ari Paparo on the morality of ad tech tracking and digital advertising.
Related links:
- Washington Post: Facebook paid GOP firm to malign TikTok
- Y Combinator Companies
- Ari Paparo on Twitter
- Nielsen Enters into Agreement to be Acquired by Evergreen- and Brookfield-Led Consortium for $16 Billion
Music credit: Joseph McDade