WPP Recognized as A Leader in The Forrester Wave™: Commerce Services, Q1 2021
- Publications
- March 22, 2021
WPP has been recognized as a Leader in The Forrester Wave™: Commerce Services, Q1 2021 report, which evaluates the top 14 commerce service providers across 28 criteria including commerce strategy services, data, analytics, content implementation services, and commerce operations implementation services. GroupM’s expertise across media and technology and deep relationships with partners serves as a key contributor to WPP’s omnichannel strategy.
“Compared with other providers we evaluated, WPP shows strength and higher client satisfaction in commerce strategy services, emerging commerce touchpoint services, commerce experiences supporting services, and programme management… WPP is a good fit for companies seeking a global omnichannel commerce partner with expertise in helping clients navigate and monetise emerging channel options.”
Forrester
GroupM provides a distinct advantage for clients seeking help across the commerce ecosystem. Our agencies plan, buy, measure, and optimize more media than anyone else. We build brand awareness and innovative marketing campaigns, create cost savings, and leverage shared knowledge across our global network. Our comprehensive partnerships with technology platforms, marketplaces, and retailers across markets ensure we have the necessary connections to strategically innovate across channels. With unparalleled expertise, we have more employees trained in Amazon, Google, Facebook, Walmart, Target, Criteo, Instacart (and more) than anyone else.
According to GroupM’s This Year Next Year E-Commerce Forecast, commerce’s recent growth trajectory has soared past previous expectations, including a 277% increase in e-commerce channel retail sales for CPG manufacturers in 2Q20 alone. GroupM has seen a significant uptick in client needs for commerce-related workstreams. More than 75% of our clients are working with GroupM agencies including Mindshare, MediaCom, Wavemaker and Essence on retail, DTC, and e-commerce initiatives.
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