GroupM Releases State of Video Report
- Publications
- November 13, 2017
GroupM’s new State of Video report, authored by Chief Digital Officer, Rob Norman, Futures Director, Adam Smith and a host of contributors from across the globe, offers an insightful look at the business of television and video. It covers consumption trends across generations, emerging business issues and evolving TV industry economics; data application and addressability in linear and over-the-top TV platforms; live sports and appointment viewing trends; video competition between legacy players and new digital entrants; highlights of the dominant online video market in China; and global measurement issues that must be addressed to understand audiences in cross-screen environments.
